Effleurage is a massage technique performed by the therapist at the beginning of a treatment in a gentle, slow, sweeping movement to warm up an area, and introduce touch to the skin of the client in a non-invasive and non-threatening way.  Large areas are covered in one sweeping movement with oil applied to improve glide and reduce friction.  Blood flow is encouraged superficially to the surface of the skin to warm the soft tissue and prepare the area for deeper work.